We developed innovative, interactive content that conveyed transparently the nutritional content of each sandwich available and the adaptability/flexibility of the product offering.
Our local marketing expertise meant we could ensure traditional media placements would always be within a kilometre of any outlet. However, this obviously could not be carried through to online media deliverables so we ensured a local store locator was included within the content. This addition of a store locator meant that users could not only choose their perfect Subway sub, wrap or salad online they could also easily find their nearest store.