Cogent’s digital division developed the website by working hand in hand with Atos Origin to share best practice in new and proven technology, providing travellers with the best deal in train tickets.
Unique to the marketplace, redspottedhanky.com is the first rail ticket retailer to provide consumers not only with excellent average savings of 51% on the cost of advance train tickets but also with loyalty points, no credit or booking fees and a Price Promise.
Targeted display advertising and email campaigns have served to attract and engage with an ever growing customer base.