Overall the identity supports the integrated travel offering of redspottedhanky.com, a one stop shop for all train passenger travel needs – hence the strapline ‘All your train travel needs wrapped up in one’ and the bold illustrative style serves to set redspottedhanky.com firmly away from competitors.
The subsequent ‘look and feel’ for the marketing communications took its cue from this mnemonic. And what we see today is a fun, upbeat, colourful and illustrative brand that matches travellers’ aspirations.
redspottedhanky’s Gareth Woodhouse said: “The redspottedhanky offering of great prices and customer rewards means that we have established ourselves as a unique provider and a real challenger in this market.”