The strategy behind the TDV8 Golf viral was based on the insight that a high propensity of golf participators and spectators are Range Rover and Range Rover Sport customers or potential customers. The aim was to draw attention to the revolutionary TDV8 engine, the most powerful and refined diesel engine that Land Rover has ever produced. The medium of an e-campaign allows for the key virtues of the engine to be showcased in a subtle yet humorous manner. The ball’s seemingly non-stop trajectory across the golf course to the hole- traversing roughs, bunkers and even water, is mirrored by the awesome power and sound of the diesel engine, which appears to be driving it forward.
The film will be disseminated via video sharing sites, through current media partners to enhance the on-line editorial coverage and via email.