As part of the launch project for the Range Rover Evoque, we have created an Accessories film.
A seamless mix of moving footage and stills, captured in the UK and US, this edit demonstrates how the Range Rover Evoque can be accessorised throughout, depending on your lifestyle needs. It covers a journey through different environments; showing the applicability of the Range Rover Evoque’s comprehensive range of accessories, from roof options to loadspace and styling.
Footage was captured as part of a series of photography stills shoots earlier this year, which employed special effects including an artificial snow scene. It has been edited in-house and formatted for a range of hardware including in store screens and tablets. The film has been distributed to Range Rover Evoque marketing teams around the world for multi-channel use – from in-dealership to launch events, motor shows and social media. Globally, dealer brochures also carry a QR Code; an image that can be scanned by a smartphone, linking consumers directly to the film online.