The widely anticipated Range Rover Evoque Coupe was launched at the Paris Motorshow and was followed by the reveal of the Range Rover Evoque 5 Door a month later at the LA Motorshow.
We completed all the Studio Photography shots at our photographic facility, Junction 11, for both the Range Rover Evoque Coupe and the 5 Door. These assets have been used globally to promote the launch.
Cogent has also played a key role in asset generation through retouching of CGI renders. This has particular presence within the interior shots that are featured in all of the communications pieces. As the vehicles interiors are still under development this has enabled us to represent to the consumer the various interior combinations of the vehicles without having the product available.
As well as the printed communications material, Cogent has also helped to develop the strategy and concept behind the Range Rover Evoque Look & Feel Guidelines by creating a document to aid the consistent delivery of the brand through comms related materials.