The Challenge
Network Q was a totally new concept in used car retailing, they were the first manufacturer backed used car scheme and we have been working with the brand since its inception in 1989. After developing the original logo, strapline and visual identity we have looked after all elements of brand communication since then.
The Solution
For 20 years we have been responsible for pretty much every piece of communication collateral from Network Q. Delivering equal commitment to everything from mainstream TV campaigns to forecourt header boards. We helped them sponsor ‘Who wants to be a Millionaire’. And designed the winner’s podium for the Network Q Rally of Great Britain. As time has passed we have seen the identity evolve, made refinements to the logo, changes to the strapline and developed how the brand looks on the forecourt.
The result
A used car scheme which can genuinely claim to be the “First, Biggest and Best”. A brand of which we’ve been true custodians, which has seen cohesive and cost effective campaigns, a consistent visual portrayal and a real understanding of what’s important to Network Q customers. All of which has helped to drive brand awareness to 80%. When research confirms that retailers estimate that the brand adds 500 pounds to the value of every car on their forecourts (and some 1.5 million have been sold) we know we’ve helped play our part.