As part of VK’s £10 million marketing push for their newly rebranded VK range, Cogent Elliott created an in bar campaign aimed to position VK as the perfect partner for the ideal V Kend.
The work is now being rolled out to on trade venues who will receive the brand new POS, including awareness posters (incorporating lenticular photography), tent cards and an in-bar video.
The work also aims to engage with its consumers online using incentives through Facebook and YouTube to Win tickets to the UK’s biggest festivals.