The Challenge
With limited budget and resource, MAG needed to identify where to prioritise activity to deliver the biggest impacts on the customer journey.
The Solution
Through a series of meetings with key stakeholders, we identified the key gaps and quick wins. We built a project plan enabling prioritisation of budget and resource, and developed a governance strategy that would enable the business to manage the delivery of the new brand identity, which included the use of digital asset management. We then helped sell in the brand to key stakeholders.
We provide ongoing support to maintain the brand through recommendation of KPIs and tracking research, acting as a central contact point for other agencies, developing new on-brand propositions, such as the service offer and helping to integrate the brand into other projects.
The Result
A clear, strong brand is emerging with customer journey metrics showing improvement.