Driving new business-to-business acquisitions within local areas.
Promoting ATS Euromaster as THE local choice for tyres, this campaign targeted small and medium businesses within a 10 minute drivetime of eight service centres within a regional test area. Our focus was on ensuring a personalised and bespoke message was sent to each prospect, which has in turn generated at least 42,000 pounds (sterling) of new business, with more still in the pipeline.