To showcase these amazing new vehicles at the New York International Auto Show, we created a series of stunning, original photographic assets shot both on location and in the studio. This photography then featured in a range of reveal brochures designed by the agency to support the launch.
The creative work featured the striking new ‘look and feel’ that we have been working on for the worlds of Range Rover and Land Rover. While Range Rover and Land Rover share core values, there are important distinctions between them that must be conveyed: from the vehicles themselves, to the people and places that encompass their worlds and even the finest details of colour and trim.