Stars of the show include the new R Collection with its 5.0 litre Supercharged engine and dramatic styling. At the same time, a new diesel engine has also been introduced combining greater levels of performance with improved fuel and CO2 economies.
In conjunction with this activity, the look and feel of the brand is being refreshed to further emphasise the luxury positioning of the brand.
As part of this process, Cogent Elliott has completed a series of photo shoots for the brand, using a mixture of techniques in both studio and location photography. These assets are being used globally, through-the-line to deliver absolute consistency for this new look at every touch point.
A new suite of brochures has also been designed in support of the launch, along with two online eBrochures, event materials and all new retail showroom POS.