Cogent’s understanding of Jaguar’s global position – the local market; the culture, the product and the brand – was as vital to the success of the project as our translation of the language.
Cogent are responsible for Jaguar’s global website business supporting all markets worldwide. So far, this has meant building and maintaining websites for 13 countries such as China and Russia (click on country to view each site).
The websites are content rich and as such ‘content hungry’. To satisfy this voracious appetite we have a large team of authors dedicated to creating and maintaining these international websites.
Cogent localise sites, manage translations, create the content and build the websites. All the markets have to do is check and approve. Then we push it live. All under one roof, here at Heath Farm. And it doesn’t stop there, we’ll soon be building and delivering a further 12 translated and adjusted websites.