The Challenge
The Green Standards Trust is a charitable trust, best known for delivering comprehensive CSR programmes by redistributing furniture and office equipment that would otherwise be re-cycled or end up in landfill to positively change lives globally. They wanted to define, and most importantly, agree, amongst a range of key stakeholders, their brand positioning and values, in a very short timescale.
The Solution
After careful research into the activities of The Green Standards Trust, we were able to identify both internal and external stakeholders that were required to be involved in the process of defining and gaining agreement to a new brand positioning and identity. We lead a workshop, having pre-prepared ideas for debate from the earlier research. Through engagement of the senior key stakeholders and facilitating debate and discussion, we achieved an aligned position on the new brand values. These were then translated into an identity for Green Standards and used in all future communications.
Results
Through the management of the brand workshop, The Green Standards Trust gained a clear and joined up view of their brand. We continue to act as consultants to Green Standards as a direct result of the success gained from this initial project.