At a time when travel companies fiercely push their message and product for the holiday season ahead, Club Med UK has started off the New Year with a cut-through campaign aimed at standing out from their competitors.
Developed by Cogent Elliott, the ‘more exclusive more inclusive’ marketing offensive communicates the message that not only are Club Med the best all-inclusive on the market but they are also the most luxurious.
A series of bi-weekly e-campaigns and DM pieces is being sent out to customers and new prospects who have been segmented and profiled by Cogent Elliott’s CRM team to communicate how much more exclusivity Club Med has on offer and to tempt those suffering from post-Christmas, Winter and economic blues into booking a holiday to their dream location.
An ongoing Test and Learn strategy for the campaign, with subsequent sales figures and response rates provided by Club Med, will enable us to gauge success rates for each campaign from each customer segment.