It's Hall in the delivery... Our new radio campaign promotes Calor's bottled gas home delivery service and features legendary sports reporter, Stuart Hall.
“Our aim is to capture the World Cup party market” said Nikki McCluney, Consumer Marketing Manager at Calor. “We love the scripts. They promote the service in an engaging, fun way – and as a football fan I have to say that I was sold from the moment I heard that Stuart Hall would be voicing them – as I’m sure Talksport’s listeners will be!”
Speaking on the thinking behind the concept, creative team, Craig Wood and Jason ‘Vinny’ Vinciguerra, explained: “Putting on the perfect party or barby can be an epic struggle. You’ve so much to remember that popping out for a gas top-up can completely slip your mind. It’s hero or zero time. But with one call to Calor, your party – and your name – will be sure to go down in suburban folklore.”