We launched the new ‘LPGenius from Calor’ brand at a large staff conference where we provided a suite of internal comms materials; key fobs, mousemats, pens and a beautifully crafted DVD incorporating our own animation film attributing key brand values to a GENIUS acronym.
External ATL communications promote this forward facing brand strategy and a host of LPGenius products developed in a new initiative by Calor will drive LPG into the future.