A key customer segment for Calor are householders in rural villages who don’t have access to mains gas. With the stylish and forward-thinking look and feel already developed it was a keen move to sponsor this popular programme with some fantastic idents. Each ad break is bumpered with its own question and answer; a light hearted approach as to how Calor can help improve life in the country.
The work is another great example of how Cogent are continuing to develop the Calor brand, positioning it as dynamic, progressive and innovative.