Cogent Elliott have produced a vast range of collateral for Triumph’s new marketing communications from banner ads to brochures showcasing all of Triumph’s products’ components and accessories.
The new aspirational style developed is now so much more ‘Triumph’ than ever before and reflects the stature the company now holds in its own market. Triumph’s full motorbike’ accessory and clothing range was captured over the course of a 5 day photographic shoot that took the team from London to the far reaches of the Welsh coastline. Cogent Elliott carefully selected locations and tailored the production to fit the budget without compromising the very individual character of each Triumph motorbike.
A High Definition film was shot simultaneously ensuring Triumph benefitted from a huge asset library in stills and film at little additional cost.