The campaign was designed to encourage consumers to act quickly to see if they are eligible for a £400 grant to hep them replace their old boiler with a Band A-rated Baxi or Potterton boiler.
Our direct mail campaign not only increased both Baxi & Potterton sales in the 2 1/2 months before the Government’s scheme ran out, but the mailings themselves generated vast numbers of leads for accredited installers, further strengthening these relationships.