The Food Fest is an opportunity to introduce or re-connect people with Birmingham’s food and drink offering; encouraging people to explore the area – to dine, to drink and to buy regional produce.
Business objective: – To increase visitor volume into the city during the festival period
Campaign objective: – To enhance Birmingham’s reputation as provider and host of an authentic world class culinary experience – To encourage people to download vouchers from birminghamfoodfest.com so they can take part in the festival and receive discounts when dining at participating restaurants or visiting local attractions.
The campaign includes logo design, national & regional press, door drop, online banners, radio and outdoor posters across the city working with headline travel partner to geo target the northwest and south east destinations connected to the Birmingham.