Targeted direct mail and email campaigns were implemented alongside merchant in-store POS promotions to generate footfall to the Baxi World Cup Tour. Engagement was then sustained online with the use of a bespoke Fantasy Football website.
The Roadshow was a huge success, with areas exceeding sales targets by almost 125%. National footfall to events registered at 150% of target, with 98% of all attendees completing data capture forms, allowing us to continue dialogue and build relationships with these installers.