Junction Eleven Photographic Studios – Cogent Elliott’s sister company, played host to a series of breathtaking large scale set installations for the sumptuous new Amtico product shoot. The imagery was shot over a two week period. The primary objective was to convey the beauty of the product in stunning yet believable environments. The iconic imagery pushes boundaries, depicting the high design elements of this luxury floorcovering on a grand scale, clearly differentiating Amtico from its competitors.