The two ad executions; ‘Seasons’ and ‘Clocks’ feature the strap line… ‘On When You Need It, Off When You Don’t’ and are a radical and confident move for the iconic British brand which aims to position the new oven as a ‘breakthrough product’.
A series of single and double page advertisements were rolled out across upmarket lifestyle titles, including House Beautiful, Homes & Gardens and national broadsheets – The Guardian and The Times.
See pictures from the Press Launch on AGA’s facebook page – here
See our full press release for more information – here