Aga held events based on celebrating local home-grown food from the regions where their Aga shops were based, showing their support for local farmers and producers. A direct marketing campaign was sent to 130,000 prospects split between Aga owners, leads and cold lists. In addition to DM, in-store leaflets, prize draw forms, local advertising, in-store posters and posters for local producers and suppliers were produced to support this micro-marketing campaign.