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Town Hall/Symphony Hall Appoints Cogent Elliott
Cogent Elliott has been appointed as lead creative agency for all communications relating to Birmingham's Town Hall and Symphony Hall, known as THSH.
We will act as the central point for creation of all promotional materials, and will work closely with the THSH in-house marketing team to build a consistent brand across all marketing collateral. We have been briefed to initially manage the creation of all publications, print, display advertising, posters, and other promotional activities, and will then begin to implement more digital and CRM strategies in order to drive ticket sales.
The new Spring Campaign (pictured) for THSH involving both online and offline media in the form of banners, emails, posters, 48 sheets and leaflets was launched throughout April 2009.
Alongside this, a new look and feel for all THSH communications has been developed, which is rolling out through April. This look and feel will then be used across all communications throughout the year.
Frances Mann, Marketing Director for THSH, comments, “We were delighted with Cogent’s strategic approach, creativity, and the enthusiasm of the whole team for our brand and venues. We’re really looking forward to working with them over the coming months and years to develop our brand consistently and build the profile of the venues across our diverse target audience.”