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Our PR team are celebrating a hat-trick of new client wins
Rail company London Midland, The Loughborough Building Society and NoteMachine, the UK's largest operator of cash machines, have all signed up to our new PR offer.
The London Midland brief is specifically to promote its enhanced off-peak service, which now run every 20 minutes between Birmingham and London for under 20pounds return for adults. The consumer campaign began in September and is ongoing.
The Loughborough Building Society is working with Cogent to promote its range of savings and mortgage products to consumers through regional and national media channels. Meanwhile, NoteMachine has taken on the agency to reinforce its position within the UK’s retail market through raising its brand awareness.
Alan Gilmour, Director of PR, Brand & CRM, said: “Gaining this calibre of client for our relatively new PR offer is a huge vote of confidence. It’s an exciting time for Cogent. The agency has a terrific heritage and with our investment in PR we’re in a strong position to offer our clients an enhanced and truly integrated service – which is backed up with our creative and broad strategic understanding of our clients business.
“We’ve certainly had a busy year and we’re looking forward to growing our PR business further in 2012.”