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Oh What A Night!
Influential marketers gathered together for an Internet Advertising Bureau (IAB) 'Digital Trends' evening, organised and hosted by Cogent Elliott at our HQ in Meriden, West Midlands.
Guy Phillipson, CEO of the IAB, presented both an informative and extremely entertaining insight into the growing and ever-evolving world of the digital media environment. Guy discussed the background of the IAB, the changing online landscape, changing consumer behaviour, current opportunities online, trends, bandwagons and the constant emergence of new advertising formats – all delivered in Guy’s inimitable style, providing the audience with a perfect mix of insight and laughter.
Drinks and canapes were served after the presentation, providing an excellent environment for all to discuss some of the topics that were covered with Guy as well as with members of Cogent Elliott’s in-house digital team.
To find out more about the IAB, please visit their website, www.iabuk.org
If you would like to discuss optimising your current digital offering with Cogent Elliott’s dedicated team of experts, please contact Nicola Newall on 0121 627 5040 or email nicola.newall@cogent.co.uk