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NIG appoints Cogent Elliott to develop brand with brokers
Appointment is part of wider business growth strategy in commercial arena.
Following the bolstering of its marketing function, the commercial insurer NIG has appointed Cogent Elliott to further support the development of its presence in the broker space.
Aiming to build a strong relationship with its broker customers, the move will allow NIG to further consolidate its place in the market as a challenger to the bigger commercial insurers.
Going forward, the brand positioning and marketing creative will reflect NIG’s four key brand values consisting of straight talking, remaining close to customers and being both forward thinking and energetic.
Cogent Elliott will be a full service creative partner looking after all NIG’s marketing communications, creative and brand needs.
James Sturrock, Director of Marketing, NIG, said:
“NIG has entered a new stage in the life of its brand. Cogent Elliott is a perfect match for our business needs, understanding the requirements of our SME customers. With significant experience in the financial services market, it offers the creative thinking needed to differentiate the NIG brand from others in the commercial insurance market.”
Tim Pile, Cogent Elliott CEO, said:
“We very much look forward to working with NIG – its market leading products and exciting plans for strengthening its offer to brokers make this a great brand with fantastic long term growth potential.”