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Newsweek International - upping acquisition rates in a downturn
On Thursday 19th February 2009, Cogent Elliott will be hosting a CRM event. Join us and hear how Simon Burrell, Newsweek's Circulation Marketing Director, fused both online and offline marketing strategies in order to maximise acquisition and retention.
Simon has worked for Newsweek for over 10 years developing innovative, hard hitting CRM and acquisition campaigns that have driven results and boosted the Newsweek brand worldwide. Simon has extensive industry knowledge within the CRM and digital arena and is a keen speaker having given talks and debates for the likes of the DMA and PPA. Within such a tough environment, which is often constrained by budget and other external factors, this talk is essential for any marketer who wants to gain actionable insight and ideas which they can then feedback and implement within their business.
Within such a challenging environment find out how to make your marketing budget work harder for you whilst gaining key learnings and insider insight around maximising campaign results online and offline.
The evening commences at 6.30pm for a 7.00pm start. Simon will provide a 45 minute talk followed by 15 minutes of Q&A. There will be drinks and nibbles on arrival; drinks, canapes and networking after the talk. The event will close at 9pm.
To find out more and to secure your place at this event, please contact Simon Reeve at simon.reeve@cogent.co.uk or call him on 0121 627 5040.