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New 'Love Aga' Advertising Campaign for 2008
The new advertising campaign for 2008 has been unveiled for the prestigious and iconic Aga cooker brand, marking an evolution of the campaign first revealed by Cogent Elliott last summer.
Known as the ‘Love Aga’ campaign, the new advertising is designed to capture the deep affection Aga owners display for the product and the brand’s associated lifestyle.
The campaign is designed to celebrate their emotional connection in a dramatic and impactful way by appealing to those that are already ‘in the know’ as well as, crucially, pulling new consumers into the brand experience for the first time.
The campaign forms part of one of the biggest seasonal pushes by Aga in the important Spring season encompassing all main marketing channels including advertising, digital, DM and PR as well as retail POS material in nearly 100 Aga branded shops around the country.
The campaign broke on March 3rd, 2008 across the UK.