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Marketing Masterclass: The Power of Building Brands Online
Many thanks to all who attended the Marketing Masterclass held in conjunction with Birmingham University's Business School.
The Masterclass was presented by Guy Phillipson (CEO) and Kieron Matthews (Marketing Director) of the Internet Advertising Bureau – two highly respected experts on both online advertising and digital media.
Their highly entertaining and insightful presentation looked back over the last 10 years of online advertising and showcased just how powerful online advertising has become in the role of brand building.
Guy and Kieron shared the very latest industry research with the audience of marketing professionals and Business School students. Their presentation included the rise of ad spend online, how user journeys across the web are affected by advertising and the kind of work that is pushing the boundaries of creativity.
To see a copy of the presentation then please click here
The presentation was the third in a series of Marketing Masterclasses and was deemed a great success.
A further Masterclass will be held Customer Insights and Trends, details to be posted shortly.