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Marketing Masterclass Lecture: Consumer Insights and Trends
The fourth and final lecture in this year's Marketing Masterclass series will be taking place on Thursday 2nd December 2010.
As always, this lecture is being held at Birmingham Business School’s first class facilities and is completely free of charge.
Presenter: Richard Cope, Director of Foresight at Mintel.
While consumers are still reeling from the aftershock created by the global economic crisis, lessons have been learnt, behaviours changed and consumer adaptability has created a new way of life. With that in mind, Mintel has predicted nine key consumer trends for the year ahead, examining how long term behaviour has been affected. In 2011, consumers are living for the long term with attitudes inspired by a changed value set.
1. Prepare for the Worst
2. Retail Rebirth
3. Where It’s App
4. No Degree, No Problem
5. On Her Own Terms
6. Retired for Hire
7. The Big Issue
8. Garden State
9. Who Needs Humans?
In this lecture Richard will discuss some of the effects that the global economic crisis has had on consumer behaviour and its long reaching implications. Indeed, these consumer trends for 2011 are a legacy created by economics, but they are now gathering their own momentum and are set to influence the global consumer mindset for a long time to come.
About the Speaker:
Richard Cope has been at Mintel for over 6 years, managing Mintel’s global trends and ideas tool, Inspire, which looks at patterns in how consumers are thinking, living and communicating. He has spoken at conferences in Philadephia, Aruba, Whistler and London and has been a regular media contributor, making appearances on CNN and BBC TV/Radio.
Mintel is a leading global supplier of consumer, product and media intelligence. For more than 38 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand.
Date: 2nd December 2010
Venue: Birmingham Business School, Edgbaston Park Road, Birmingham
Time: Atrium for drinks/nibbles at 6:15pm, Talk: 7:00pm – 8:00pm in G12
Parking: FREE parking is available across the road from the Business School at the South Car Park. Please see Maps and Directions for more information.
For further information on the presentation content or to book your place online, please click here.
For queries please contact: Simon Reeve on 0121 627 5056 or email simon.reeve@cogent.co.uk