Cogent Elliott celebrates the launch of the new Jaguar F-TYPE
2nd October 2012
On Thursday 27th September, the much anticipated Jaguar F-TYPE was revealed to a worldwide audience at a global press conference held at the Paris Autoshow.
As with all new vehicle launches for Jaguar Land Rover, Cogent Elliott played a key role in supporting the reveal, preparing content for the global website for 30 markets and delivering the stunning reveal brochure in 18 languages.
Cogent also generated the majority of the photographic assets for the launch with location shoots in Italy and the UK and an intensive 5 week studio shoot at our sister photographic company, Junction Eleven.
CEO Mike Phillipson commented “The F-TYPE represents a continuation of Jaguar’s lineage, placing them once again firmly at the heart of the two seater sports car market. Jaguar Land Rover sales are performing superbly in the emerging global markets and we’re very proud to play an integral part in this exciting new launch”.
To celebrate the launch we created our own reveal at our offices in Heath Farm, Meriden. All Cogent staff were able to enjoy an F-TYPE experience for themselves as several zones were created throughout the agency including a ‘testing’ zone and a ‘connected experience’ zone!