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Cogent name checked in a blog by Rory Sutherland: "Considerably more talented than yow - or why Brummies make better thinkers"
"Considerably more talented than yow - or why Brummies make better thinkers"
In an excellent blog that writes about leading British economist, John Kay’s new book ‘Obliquity: Why Our Goals Are Best Achieved Indirectly’, Rory Sutherland, President of the IPA, discusses why Brummies think differently to those from London Town.
“I know Dave Trott often writes of the virtues of Londoners in advertising. But, at the risk of disagreement, I would aver that, from a Bayesian standpoint at any rate, Brummies are quite clearly better. It’s true that there are very few people from Birmingham in advertising but what is remarkable is that every single one I have ever come across is spectacularly good. David Watson, Rae Stones, Neil French, Ben Rachel, Trevor obviously, almost everyone from Cogent…. This rule seems to hold true to such an extent I have asked Hamish to create a selective breeding programme for advertising talent on the site of the old Pebble Mill studios near Edgbaston.”
Read more here: http://community.brandrepublic.com/blogs/rory_sutherlands_blog/archive/2010/03/19/considerably-more-talented-than-yow-or-why-brummies-make-better-thinkers.aspx