Cogent Elliott tastes success with Birmingham Food Fest
26th August 2011
We have won the marketing brief to launch Marketing Birmingham's brand new, ten-day food, drink and cultural festival 'Birmingham Food Fest'.
Cogent will create the new brand, identity, logo and creative campaign to rollout across national press and online.
The Food Fest, which takes place from the 14-23 October across the city at various restaurants, venues and locations, is based around the idea of creating an annual Food Festival for the public taking in over 27 cuisines from around the world that can be found in restaurants and eateries across the city. From high quality dining experiences through to fish and chip shops and delicatessens, venues around the city are on board for participating in this culinary experience.
Cogent will design posters and outdoor ambient media to promote the event, with restaurants providing a variety of incentives including; online discount vouchers from www.birminghamfoodfest.com , as well as special 'food fest' menus created by Michelin starred chefs.
Tim Pile, Cogent's CEO said: "We've worked with Marketing Birmingham for just over a year and it's great to be working with them again on such an exciting and cultural project for the city. We'll be developing their brand positioning and supporting the rollout of campaigns to encourage investment, tourism and business to the city of Birmingham.
"Birmingham is one of the most vibrant and talented cities on the culinary map and with this in mind we've set about creating a brand for Birmingham Food Fest which really captures the spirit and cosmopolitan community of the city."
Birmingham Food Fest is one in a succession of wins for Cogent. In the last eighteen months we have welcomed Subway, Atos Origin, Amtico, Severn Trent Water, Global Brands and Calor onto our books, enabling us to enjoy a steady period of organic growth as we continue our quest of delivering outstanding strategic and creative work for all clients.