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Cogent Elliott launch mobile ticketing campaign for Arriva buses
Cogent Elliott is launching an integrated advertising campaign to promote awareness of m-ticket, Arriva's exciting new mobile ticketing system.
Kicking off at the end of January, the campaign will run until mid May, with the m-ticket trial taking place on Fastrack buses from 11th February 2008.
The m-ticket microsite is now live and is already receiving hundreds of visitors eager to find out more. The site incorporates a flash animation demonstrating how the mobile ticketing process works and invites passengers to join the trial.
A highly targeted 6 Sheet campaign promoting the m-ticket trial and directing customers to the microsite is now running along the Fastrack route in Dartford and Gravesend. Tactical leafleting and Road Shows, as well as on-bus screen advertising have been utilised to reinforce the m-ticket messaging and exciting new technology.
m-tickets enable passengers to buy tickets via their mobile phones using an easy-to-use, downloadable application. It saves time, hassle, and money, with the added incentive of up to 20% off their bus ticket. Passengers will be able to download the mobile phone application from www.arrivabus.co.uk/m-ticket nearer to the beginning of the trial.
Arriva firmly believes that this multi-faceted, fully integrated campaign showcases the fantastic potential of the ‘future of bus travel’. Even at this early stage, it has created the excitement and buzz that the product clearly deserves. The work developed by Cogent distils a complicated message into a simple powerful reason to take the trial. As Arriva continues to drive new initiatives forward, Cogent is proud to ride alongside.