Cogent Elliott is instrumental in launch of Range Rover Evoque
7th October 2011
Cogent has produced an abundance of marketing material for use in dealerships across the globe, including a lifestyle accessories film which was a first for Land Rover.
The film is being shown on screen in dealerships, on iPads, and at industry events, and to date has had over 25,000 hits on YouTube . The Cogent digital team developed a QR code that sits in the 2012 Model Year Range Rover Evoque Brochures to link the introductory accessories spread to the film, and this is the first time that this has been completed for Land Rover in main brochures.
Catherine Owen, Global Group Account Director at Cogent, said, "The film is a seamless mix of moving footage and stills captured in the UK and US, and demonstrates how the Range Rover Evoque can be accessorised throughout, depending on peoples' lifestyle needs."
The footage covers a journey through different environments; showing the applicability of the Range Rover Evoque's comprehensive range of accessories, from roof options to loadspace and styling.
Cogent has also produced a reveal brochure for the Paris and for the Los Angeles Motor Shows, and a variety of point of sale collateral.
Catherine Owen continued, "The Evoque was a really exciting project to work on for a number of reasons, and it was key for us to ensure that the launch materials we produced were deserving of this sensational new marque."
The Range Rover Evoque is now available in Land Rover show rooms around the UK and will be launching worldwide throughout September and October this year. Cogent has worked with Land Rover for over 10 years.