Cogent/DMA Social CRM Event
23rd May 2012
Cogent Event with the DMA - Thursday 28th June - A Guide to Social CRM
Learn more about how CRM strategies need to evolve to incorporate data and insight gathered from social media channels to engage with a new generation of consumers.
Toby Beresford is a social media technology startup founder based in London. He runs the popular industry blog - http://www.gamificationofwork.com and contributes to .net magazine, Sky News and ITV as a social media analyst. Over the past 15 years he has also been involved in creating social network software for non-profits and enterprise web apps including Pharmaceutical, HR and Healthcare
At this event, Toby will explain what SCRM is, how it can be practically implemented within business, give case studies from within the industry and show us a little of what the future holds.
For more information please do get in touch.