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Bill Thompson Social Media Event - Our Top 10 Tips
Bill Thompson gave a great presentation on Social Media - we took these Top 10 tips from it.
1. Don’t ‘do’ digital
If you have a specific ‘digital’ strategy you’ve already failed. Your strategy should cover digital but not separate it out.
2. Record everything you do.
Memory is cheap, cameras are easy, audio is pervasive. You might find something to do with it.
3. Get Out There
Hiding away, being cautious, will simply not do any more. Technology is part of the solution, so embrace it. Think seriously and realistically about what you can achieve.
Blog, Tweet, hang out on Facebook and anything new that replaces them.
4. Safeguard your online destiny
Host your own site, register your own domains (separately from your hosting), don’t use generic email.
5. Don’t rely on anything you get for free
Pay for your Google apps
http://www.neatorama.com/2010/05/31/what-your-email-address-says-about-you/
6. Fail often, fail cheaply
Now is the time to be brave. We’re living through a disaster of monumental proportions and it would be a shame to waste it.
7. Don’t think you can hide
A lot of stuff is now public – whatever you do to hide it.
8. Avoid Messing Up
There is a difference between failing and being inappropriate and messing up.
9. Learn from other’s successes and #fails
Twitter Fails
http://www.huffingtonpost.com/2011/04/04/worst-twitter-pr-fails_n_844748.html#s261126&title=Chrysler_Tweeter_Drops
And there are also more and more examples of getting it right
Old Spice/W+K
Barack Obama’s decision to stand for re-election
http://mashable.com/2010/05/21/surprising-social-media-business-success/
10 Continue to learn
In this world of rich technologies there are some things that you need to learn about, even though they are quite complicated.
But just as you need to know how to read a balance sheet and plough through the accounts, so you need to appreciate the ideas that underpin today’s web and tomorrow’s internet.
The Open Web
Understanding apps and websites and standards
Codecs and patents and licenses
The Semantic Web
Linked Data and RDF and URIs and SameAs and metadata
APIs and Tools
What The Guardian and The Times and data.gov.uk are doing.
These will give you a solid framework for your explorations and creative endeavours in the modern world.
And Finally…
This is an exciting time, even as the challenges roll in and the funding streams collapse.
It is time to embrace technology and see what it can do for you.
Those who cannot remember the past are condemned to repeat it. (George Santayana, 1863)
Those who do not create the future are condemned to live in someone else’s (Bill Thompson, 2005).