Latest News

Bruce Hutton | Cogent Elliott

We have made two senior board hires today that sees industry heavyweight, Bruce Hutton, appointed as Group Chief Executive and Francis Maude joining as its new non-executive Chairman.

Masters of Marketing | Cogent Elliott

We are delighted to announce that The Ultimate Guide to Easter Eggs, our Blended Content campaign for Thorntons, has been shortlisted for this year’s Masters of Marketing Award for Content Marketing.

The Nottingham Building Society appoints Cogent Elliott

Following a competitive pitch, the Nottingham Building Society has appointed us as its lead agency. The work will include strategic and multi-channel creative communications.

British Cycling | Cogent Elliott

The Breeze initiative is built on the energy, enthusiasm, passion and commitment of its volunteer Breeze Champions, a group of inspirational women who bring the programme to life and lead bike rides for women across the UK.

So Low Event | Cogent Elliott

Cogent Elliott has united London Vauxhall dealerships for the Vauxhall ‘So Low’ event.

Cogent Elliott | Rug Doctor

Cogent Elliott has been appointed by Rug Doctor, the global carpet cleaning machine rental brand leader, to develop a digital marketing strategy.

Believe in Blue | Police Federation Campaign | Cogent Elliott

Earlier this week Theresa May delivered a keynote speech in Bournemouth to mark the opening of the Police Federation of England and Wales’ annual conference. As part of her address, we were excited to see that May thanked and gave her support to the ‘Believe in Blue’ campaign which the team here at Cogent Elliott has been working hard to launch:

British Cycling

We have been appointed by British Cycling to work on two of its national programmes – ‘Breeze’ and ‘Ride Social’ to handle film and online digital activity.

Thorntons, CGI, Easter, eggs, factory, search

Thorntons has rolled out its most substantial Easter-related digital content as the company looks to capitalise on the potentially lucrative sales window where consumers are a dead certainty to buy chocolate.

Cafedirect Brand Logo

Cafédirect, the ethical, challenger, hot drinks brand, has appointed us to handle their advertising account.

Southport Lifeboats

Luerzer’s Archive showcases outstanding work produced in the world of advertising. It’s wonderful to see yet another of our pieces of work grace its pages.


The Toro Company, a leading worldwide provider of innovative turf and landscape, equipment including lawnmowers, has appointed our PR team to handle all UK national trade and consumer PR support.

automotive film

Our PR team is celebrating again this week after picking up another prestigious industry award for the hugely successful “60 Years of the VW Transporter” campaign for Volkswagen Commercial Vehicles.


We have created a stunning new campaign for the Mailbox, Birmingham’s premier shopping destination. The new ‘Life Made Beautiful’ campaign is part of a major re-launch programme for the Mailbox following its recent multi-million pound re-development and refurbishment.

Grosvenor Casinos

Grosvenor Casinos has appointed our PR team to front a dual-purpose brief for key regional casino sites across Birmingham and Coventry. They have been tasked with helping to drive admissions and new registrations to these sites as well as position the brand’s casinos as a venue of choice for local businesses.

Blended Content

Blendedcontent.works is a new, cost effective data and insight led approach to content marketing, created in response to the challenges brands face in creating effective content in order to improve their search presence and drive better customer engagement.

Network Q rally

We have worked with Network Q since the brand was established 25 years ago and this year we helped them take a step back in time.


We have been awarded Thorntons eCRM and SEO account after two competitive pitches.

Yorkshire Water

Following a pitch review, we have been appointed to handle the creative account for Yorkshire Water.


Our Client, WD-40’s competition ‘Be My Mechanic’ has come to an end, following a live final which took place on the at this year’s Goodwood Festival of Speed. The winner Wayne Brooks, went head to head against three other contestants and won £500 and the opportunity to become part of The Sun/WD-40 rally team for this year’s Wales Rally GB in November.

VW Commercial

Our PR team is celebrating after picking up a prestigious PRCA Dare award for their hugely successful “60 years of the VW Transporter” campaign for Volkswagen Commercial Vehicles.

Cannes Young Lions



Our own Casey and Samuel Hennessy have won the Film category of The Guardian’s Young Cannes Lions competition for this years chosen charity, NSPCC.

Staffordshire Retired Police Dogs Fund

It was another award winning night for us at the 2015 Roses creative awards last Thursday, with our work for Police Mutual, Staffordshire Retired Police Dogs Trust and MACS Adventure being honoured.


Friday evening saw Cogentfilm attending the Evcom Screen Awards, Europe’s largest and most prestigious celebration of corporate and public sector communication.


Our London office has been awarded the integrated CarShop account after a competitive pitch.

Dawn Foods

Our Social Media team continues to grow following its appointment, without a pitch, by American sweet bakery specialist, Dawn Foods. The team will support Dawn in bringing the Great Bakes of the States Adventure campaign to life on social.

Fruit Shoot Jam

Our London office has launched a social media campaign for Fruit Shoot Jam, working with Start Licensing and Streamline Foods. We were appointed without a competitive pitch.

VW Commercial Vehicles – 60 years

We have received our first awards nomination of 2015, having been short-listed for a prestigious national industry award for Volkswagen Commercial Vehicles. Our short film for “60 Years in 60 Seconds” for Volkswagen has been nominated in the Best Use of Video category for PR Moment’s Golden Hedgehog industry awards, as part of an anniversary campaign to celebrate 60 years of the iconic VW Transporter in the UK.

Brown Shipley

We are working with private bank Brown Shipley to develop its brand profile and market position. The project will involve working on all stages of Brown Shipley’s brand development and future campaigns.

Bit of Banter



Leicester Tigers are getting catty with their new Coventry rivals. The club has put up a cheeky billboard poster outside the Wasps' new Ricoh home declaring: "On your doorstep since 1880."

Dublin Clothing

We have launched two international websites in quick succession for equestrian brands Dublin Clothing and WeatherBeeta. The new websites, which are fully responsive, have been designed and developed to deliver content in a simpler way, improving the user journey and ultimately enhancing the customer experience.

The Money Shop

The Money Shop is running a new TV commercial in December 2014 and January 2015, to support the launch of the brand’s new Personal Loan product.The national TV campaign will be supported by press and regional 6-sheet outdoor advertising.

Mapping the Customer Journey

How are top companies re-designing their customer journeys to cope with developments in an increasingly complex multi-channel world? And in an attempt to create better customer journeys, how successfully are brands walking in their customers’ shoes?

Tamsin Addison

Our recently formed Film Dept at have created an online film for Tamsin Addison, a Paralympic rider hoping to compete at the Rio Olympics in 2016.

Staffordshire Retired Police Dogs Fund

Hot on the heels of success at Fresh and the Big Bus Challenge, we put in another excellent showing at this year’s Cream Awards.


Thursday night saw us battling it out with the nation’s top agencies as the winners of the Campaign Big Bus Challenge were announced at the London Transport Museum in Covent Garden.

The Snowman

We have been tasked to create a social media campaign to support The Snowman™ and The Snowdog brand over the Christmas period, primarily utilising Facebook.

Aga - homemovers

Building on last year’s success at the Fresh Awards, we put in another glittering performance this time around at The Hilton in Manchester on Halloween night.

Electrical Safety Register

We have produced a new online safety video campaign for the Electrical Safety Register to raise awareness of the dangers of not using registered electricians.

The Money Shop

Following a highly competitive pitch, Cogent has been appointed by The Money Shop, to their lead creative account.

New Discovery Sport

This morning marked the highly anticipated reveal of Land Rover’s New Discovery Sport in New Mexico and here at Cogent HQ, we’ve been in on the action.

60 Years of the VW Transporter

This year marks a significant milestone in the history of Volkswagen Commercial Vehicles. Sixty years ago, the first ever right-hand drive Transporter, the T1 arrived in the UK and Cogent Elliott PR, and the specialist film division, helped mark the occasion with the creation of an anniversary video: The Volkswagen Transporter - 60 years in 60 seconds.


Our London office has been appointed by nationally renowned sugar brand Whitworths as their integrated creative agency, following a competitive pitch.

Police Mutual

We developed a series of experiential marketing activities to support the thousands of Police Officers serving at this month’s Commonwealth Games in Glasgow.


Our specialist PR division has been appointed by Synseal to run its consumer PR activity and press office in the UK. We will focus on raising awareness of the Synseal brand to increase sales of orangeries to homeowners across the UK.

Camping in the Forest – “A Place Called Away”

We have developed a powerful new campaign designed to increase site bookings for ‘Camping in the Forest’ - a joint venture between The Camping and Caravanning Club and the Forestry Commission - which provides holidays in 16 stunning locations throughout England, Scotland and Wales.

Marketing Birmingham's Shoreditch Takeover

We developed a high-impact advertising campaign to attract Britain’s biggest tech companies and digital entrepreneurs to Birmingham.

Culley and Knight

We have appointed two senior marketers, to bolster the agency’s Land Rover client team and its burgeoning PR division.

Land Rover's Halewood Factory

Land Rover Experience recently appointed Cogent Elliott to develop creative for their Halewood Manufacturing Tour, the site where Range Rover Evoque and Freelander are produced.

Film dept

We have announced the launch of Cogent Film – a brand new film and video production department.

Kwik Fit

Following a competitive pitch, we have been appointed to handle the BTL requirements for all of the Kwik Fit brands and will work closely with their ATL agency, Adam & Eve DDB.

Police Mutual

Police Mutual has appointed us as their lead marketing agency, following a competitive pitch.

Evolution of Effective Content

Wednesday 21st May saw us play host to guest speakers from Twitter, JCDecaux and Digital Cinema Media (DCM) at the ‘Evolution of Effect Content’ seminar, attended by some of the region’s most senior marketers.


WD-40 Multi-Use Product, the world renowned multi-purpose lubricant, has appointed us to handle all national PR and social media within the UK.

Cloudy Wheat Honey Beer

Last night saw Cogent put in another impressive performance at the Roses Creative Awards.

Evolution of Effective Content

How is Content Marketing changing? Who decides what content is, how it should be distributed and how to optimise its effectiveness? Is it the role of marketing or is the public in control – dictating what they want and how they want it?

Rowena Knight

Our PR team have made a significant senior hire, bringing in Rowena Knight to join our growing specialist division.


Cogent Elliott has bolstered the redspottedhanky.com brand with the development of a new TV advertising campaign, screening across national television channels in March.

Jeyes Group Products

Jeyes Group, the FMCG company specialising in products and solutions for cleaning homes and gardens, has appointed Cogent PR to handle all national consumer and trade PR activity across its leading brand portfolio.

Aga Total Control

We have created a new online film campaign for AGA. The film, which features the song ‘Who’s been polishing the Sun’ originally written by Noel Gay, is designed to show exactly what life is like with the world’s best-loved cooker and how this beautiful, practical and state of the art cooker can really change the way you live.

Range Rover

Luerzer Archive’s 200 Best Ad Photographers publication showcases recent photography produced for outstanding advertising campaigns, worldwide and it’s great to see Cogent commissioned photographer, Richard Prescott and the team achieve this honour.

Lucy Hudson

We have appointed Lucy Hudson as Business Unit Director to help drive our newly-opened London office. Lucy will sit on the Management Board.

Coral Betting

Following a pitch, we have been appointed to handle the 2014 World Cup BTL requirements for Coral Betting. Coral is the third largest retail bookmaking business in the UK.

Volkswagen Commercial

Volkswagen Commercial Vehicles has appointed our PR team to handle all national trade media relations activity for its fleet and aftersales operations in the UK.


Following a year of award-winning success, our Creative team has done it again by beating off some stiff competition at this year’s Cream Awards, at the Jam House, Birmingham.

Range Rover Autobiography Black

November’s LA and Dubai Motor Shows played host to the highly anticipated reveal of the new, Range Rover Autobiography Black.

Fusilier Beer


Fusilier Beer

We have created a campaign to support the launch of a new ale created by the Warwickshire Beer Company to mark the homecoming parade of the returning unit in Leamington Spa town centre.

Stephen Furlonger

We have brought in Stephen Furlonger, previously at agencies including The Marketing Store Worldwide (TMS) and WARL as part of ongoing plans to strengthen our client services team.

Future of Content


Future of Content

Monday 18th November, was a day like no other for us at Cogent as, putting aside our normal work for the day, we set off to explore and to be inspired by “The Future of Content”, a subject that will undoubtedly change the way we all view the world.

The Mailbox

We have created a new promotional campaign “Still open, still luxurious” for The Mailbox in Birmingham to support the £50m re-development of the luxury shopping destination and also re-developed the website.

Cogent Elliott Retail Event

On the 26th September, Cogent Elliott hosted its fourth specialist marketing event of 2013, focusing on the changing face of retail.

Range Rover

Our Land Rover UK team designed and developed the brand new mobile website for Land Rover UK. This integrated team are responsible for the on-going Content Management of the site by bringing it into line with Land Rover’s global website.

Copywriter Cogent Elliott

There’s one question I’ve been asked more than any other since I came into this business and it’s this: where do you get your ideas from? Now as I haven’t a clue - and never have had – I’d be glad if any of you out there could tell me.

Spotlight on CRM



At Cogent Elliott we are in the business of building our clients’ businesses. And to do this, our Customer Relationship Management (CRM) consultancy practice help our clients build personalised experiences for their customers to achieve more responsive, more engaging and more profitable relationships.

Like AGA

We have been celebrating our wins at the Fresh Awards

Dublin Clothing

We have been appointed by the global outdoor and equestrian brand, Dublin Clothing.

Andrew Poolton

We have made a significant senior hire to our growing specialist digital team with Andrew Poolton joining the team.

New starters

We have made a string of appointments to bolster our ranks in our growing digital division, creative, client services and business development teams as a result of several major new business wins.

Quilter Cheviot

We have been appointed by Quilter Cheviot, a major London-based investment management company, with an impressive heritage.

Cogent Digital

As brands wrestle with multi-channel audience engagement, marketing attribution has never been more critical. That's why working as 'specialists integrated' is the key to Cogent's Digital offering.

Cloudy Wheat Honey Beer

We have created a series of iconic advertisements for Bumble Brew, a cloudy wheat honey beer brewed by Warwickshire based Bakehouse Brewery.


Find out how life is from the inside of Cogent Elliott. This time from within our PR team.

Marketing Birmingham

The ICC Champions Trophy 2013 took place in June. One of the most anticipated sporting events of the year, the competition featured the eight best one-day international teams in the world, England, Australia, South Africa, India, Pakistan, New Zealand, West Indies and Sri Lanka.

Birmingham Beer Bash

We have poured its creative efforts into a refreshing campaign for a new Birmingham craft beer festival.

Flexi Spray

We are delighted to announce that our client, the UK’s leading gardening supplier, Hozelock has been awarded the centennial (100th) Chelsea Flower Show ‘Product of the Year’ for its new Flexi Spray product.

Social Media Specialists

Two social media experts and a PR professional have joined our leading integrated agency, as further evidence of our business’s growth and investment in digital services.

Calor Grill to Go

Our PR worked with Calor, the UK’s leading provider of Liquefied Petroleum Gas (LPG), to support the consumer launch of its new three-in-one Grill-2-Go portable barbecue.

PRCA Communications Management Standard

Our PR team have achieved their Communications Management Standard – the gold standard of service for the PR industry.

David Domoney

We have joined forces with celebrity gardening expert, David Domoney and exercise & health scientist, Dr Julie Alexander-Cooper to launch a national summer campaign for Hozelock, the UK’s leading supplier of gardening products.

Farming Delivers for Britain

NFU Campaign Let's Talk Farming


All PR agencies claim to do things differently to their peers. And, as you might fear from an industry synonymous with spin, some of those agencies may be stretching the truth a little. However, Cogent Elliott PR can claim to be genuinely different. Why?

A bouquet of roses


Roses Creative Awards 2013

Roses award winners

NAPAC comedy night

We have designed the promotional poster for charity NAPAC's forthcoming comedy night.

Hozelock Spring TV ad

TV campaign for Hozelock

all-new Range Rover Sport

Reveal of the all-new Range Rover Sport

Heath Farm, Meriden

Cogent's newly launched strategy service

Aga Total Control

We have developed a new creative campaign for the AGA Total Control cooker, demonstrating how the company’s latest innovation meets the lifestyle needs of the modern man or woman.

Lee Jackson

Find out how life is from the inside of Cogent Elliott. This time from within our strategy team.

Flexi Spray

We are delighted to announce that our client, the UK’s leading gardening supplier, Hozelock has been awarded the centennial (100th) Chelsea Flower Show ‘Product of the Year’ for its new Flexi Spray product.


Tim Gearey has joined us as our new PR Director, having left Big Communications.

Mintel Logo

'How Financial Services get it wrong and how to avoid it' - event with Cogent Elliott and Mintel

Black Limited Edition

Building on the successful materials produced for the iconic Range Rover Sport, we have developed a suite of materials for markets to use to promote the availability of Platinum, Black, Silver and Red Range Rover Sport Limited Editions.

Asprey Web

Our sister company, photographic studio Junction Eleven, took to the streets of London to create a portfolio of striking black and white location photographs for luxury British brand Asprey.

Subway Subliminal Hero

Our Subliminal Message poster for Subway has won an award in Campaign magazine's Outdoor Hall of Fame


Tim Pile, Executive Chairman of Cogent Elliott, has announced the launch of sister agency, IMO.

Red Spotted Hanky

Our rapidly-growing PR team has booked a place as redspottedhanky.com’s new PR agency for consumer and business-to-business campaigns.

Cogent Elliott

We joined forces with Marketing Birmingham to host an event on Social Media at Birmingham's Millennium Point.

Cogent Elliott

After a competitive pitch, we haves been announced as the agency to work with LettingaProperty.com, an established nationwide letting agent offering a full service to thousands of UK landlords.

Brochure Front Cover

Cogent PR has joined its colleagues on the integrated marketing account for Amtico, the design tile flooring manufacturers. The mission is to help audiences realise the unmistakable appeal of Amtico.


This Winter sees the launch of COGENTSOCIAL, our social media audit and engagement programme that brings together our exceptional expertise in PR and digital.

Adopt a Sprout


Adopt a Sprout Hero

Cogent Elliott has cultivated a campaign for National Farmers Union (NFU) in honour of our most undervalued vegetable: the sprout.


Cogent Elliott makes it a Movember to remembeer for the Warwickshire Beer Company

Movember 2012


Dan Burman Movember

Cogent's menfolk once again grow moustaches to raise money for men's health charities.

Naddy Onions - Social Media Specialist

Find out how life is from the inside of Cogent Elliott. This time from our Social Media Specialist, Naddy Onions.


Arriva UK Bus has appointed Cogent Elliott as its creative agency following a three-way pitch.

Mintel Logo

Mintel presented at our most recent event.

Cogent Elliott

Cogent Elliott has been announced as the agency to work with British Gypsum on the launch campaign for a brand new product range.

redspottedhanky.com live arrivals and departures

Cogent Elliott has just launched a live Arrivals & Departures for the online train booking company that is being promoted on social channels, emails and the website.

Mick Foden

Cogent Elliott has appointed Mick Foden, one of the UK’s leading copywriters.

Subway Subliminal


Subway Subliminal Hero

Cogent Elliott has produced a new poster execution for Subway, the High Street fast food retailer.

Claire Hutchings and the Calorvan

The fast-growing PR team at Cogent Elliott has added Calor Gas to its list of big-brand consumer clients.

Silence fixed it for Jim - The National Association for People Abused to Childhood

Cogent Elliott has developed a powerful advertisement for the National Association of People Abused in Childhood (NAPAC), based upon the Jimmy Savile revelations.

Marketing Birmingham

Cogent Elliott has been confirmed as the lead creative agency for Marketing Birmingham following a four way competitive pitch and will be tasked with creative development and campaign fulfilment for the city’s strategic marketing partnership.

Erin Morrey and Angelina Kazarema

We have welcomed two new employees into our graduate recruitment scheme.

Jaguar F-TYPE

On Thursday 27th September, the much anticipated Jaguar F-TYPE was revealed to a worldwide audience at a global press conference held at the Paris Autoshow.

CBI Senior Executive Lunch - Richard Butler, Ivan Dunleavy and Tim Pile.

Cogent Elliott hosts CBI lunch with speaker Ivan Dunleavy, CEO of Pinewood Shepperton Studios.

Cogent Elliott

Cogent presents 'Engaganomics' at the dma's e-retail event

Vincent Jonecko

Cogent staff pay tribute to Vini.

Keith Gabriel

Keith Gabriel has joined Cogent Elliott as PR Manager in the latest stage in the development of our PR offering.

Chris Thompson

Find out how life is from the inside of Cogent Elliott. This time from our Creative Technologist, Chris Thompson

Me and my AGA


Me and My AGA

There’s nothing as strong as a personal recommendation. Except, that is, for an AGA owner’s love of his or her cooker. Combine the two and a little bit of magic happens.

All-New Range Rover

On Thursday 6th September, Land Rover announced the launch of the all-new Range Rover in the beautiful British setting of the Royal Ballet School in Richmond Park.

Chris Thompson

Chris Thompson has joined us as Creative Technologist as part of our continued investment in our digital offer

Mike Phillipson

Mike Phillipson will be joining us as CEO from rival agency, Big Communications

Tim Pile

Cogent Elliott has announced that Tim Pile is to become Executive Chairman so as to lead the agency into its next chapter of growth

CIPR PRide Awards Shortlist 2012

Cogent Elliott has been shortlisted for the Integrated Communications category in the 2012 Midlands CIPR PRide Awards, chosen for its outstanding work in supporting rail company London Midland with the launch of its enhanced service between Birmingham New St and London Euston.

VK Neon


VK Neon Campaign

An on-trade promotional video for the '2012 Make A Vkend of it' campaign.

Toby Beresford

Our latest event, in conjunction with the DMA, was a complete introductory guide to Social CRM, presented by Toby Beresford, founding chair of the DMA Social Media Council.

dma logo

Cogent Event with the DMA - Thursday 28th June - A Guide to Social CRM

Farming Delivers

On Monday 21st May our Farming Delivers campaign for NFU was launched in London.

Mintel Logo

Our latest event, focused on the dynamic changes happening in the retail landscape.

XF Sportbrake Brochure

An integrated campaign to support the global launch.

Hozelock TV

If plants could talk what would they tell us?

Cogent New Starters

Two PR recruits, a planner and an agency producer have all joined Cogent following successful client wins and as a part of our strategic business objective to broaden our offer even further.

Godiva Awakes Projecty

With less than six months to go to the London 2012 Olympics and Paralympic Games, Cogent Elliott has helped to begin the countdown with the creation of a stunning work of art to launch the West Midland's 'Godiva Awakes' project.

James Olney

Our Client, redspottedhanky.com supports Railway Children as one of their chosen charities.

London Midland Logo

Rail company London Midland, The Loughborough Building Society and NoteMachine, the UK's largest operator of cash machines, have all signed up to our new PR offer.

Business Ad

Our ad for the Birmingham Post Marketing Handbook, based on our Business Building brand values.

Dan Burman - Mo'gent

Our volunteers for Movember have bravely been growing their moustaches all month to raise money for Men's Health Charities.

Mintel Logo

Cogent Elliott have held 3 events this year. After Social Media and Behavioural Economics we finished the year with a great presentation from Mintel on Consumer Insights.


Cogent Staff grow moustaches to raise money for men's charities.

Birmingham Post Business Awards

What a year, what a night!

Range Rover Evoque

Cogent has produced an abundance of marketing material for use in dealerships across the globe, including a lifestyle accessories film which was a first for Land Rover.

Summer BBQ


Tim Pile

Each year, Tim Pile, perfectly assisted by our Management Team, prepares a barbeque for all staff.

NIG Logo

Appointment is part of wider business growth strategy in commercial arena.

Birmingham Food Fest

We have won the marketing brief to launch Marketing Birmingham's brand new, ten-day food, drink and cultural festival 'Birmingham Food Fest'.

Nudge Marketing Event at Cogent Elliott

"The mind is flat: Why nudges work; and why they don't" with Nick Chater, Warwick Business School

Cannes Lions

Our creative team, Casey Hennessy and Jenny Barton, joined the best of the world's creatives in the South of France for the week long Cannes Lions International Festival of Creativity.

Aga Total Control

Cogent Elliott has created a national press campaign to support the arrival of a revolutionary new AGA cooker - 'AGA - Total Control'.