Latest News
Thought Piece by Alan Gilmour: How to succeed in a post ABS world
Here, Alan looks at the impact on law firms of 'Alternative Business Structures'.
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Recruitment at Cogent!
With recent client wins and still more exciting projects on the go we're once again on the look out for talented individuals to join the growing Cogent team.
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Recruitment at Junction Eleven
Our sister company, photographic facility Junction Eleven, is expanding and enhancing their offer. We're looking for experienced CGI specialists and retouchers to join the team.
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Our PR team are celebrating a hat-trick of new client wins
Rail company London Midland, The Loughborough Building Society and NoteMachine, the UK's largest operator of cash machines, have all signed up to our new PR offer.
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We are The B*!@*!!s - The Business!
Our ad for the Birmingham Post Marketing Handbook, based on our Business Building brand values.
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Mo'gent - a great success for Cogent Movember
Our volunteers for Movember have bravely been growing their moustaches all month to raise money for Men's Health Charities.
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Mintel Consumer Insights Event
Cogent Elliott have held 3 events this year. After Social Media and Behavioural Economics we finished the year with a great presentation from Mintel on Consumer Insights.
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Mo'gent - Cogent's participation in Movember
Cogent Staff grow moustaches to raise money for men's charities
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Cogent Elliott wins Birmingham Post Business Award
What a year, what a night!
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Cogent Elliott is instrumental in launch of Range Rover Evoque
Cogent has produced an abundance of marketing material for use in dealerships across the globe, including a lifestyle accessories film which was a first for Land Rover.
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Thought Piece by Alan Gilmour: The woman on the Clapham omnibus
The Cogent approach to improving the customer experience.
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NIG appoints Cogent Elliott to develop brand with brokers
Appointment is part of wider business growth strategy in commercial arena.
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Marketing Society Best Practice Showcase: Awards for Excellence: 28th September
Pick the brains of the winners of The Marketing Society Awards for Excellence 2011 as they share tips, advice and best practice in an evening event at the Malmaison, Birmingham.
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Cogent Elliott tastes success with Birmingham Food Fest
We have won the marketing brief to launch Marketing Birmingham's brand new, ten-day food, drink and cultural festival 'Birmingham Food Fest'.
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Cogent Summer BBQ
Each year, Tim Pile, perfectly assisted by our Management Team, prepares a barbeque for all staff.
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Birmingham Post Business Awards
We're pleased to have made the shortlist for the 2011 Business Awards in the Communication Marketing and Creative category.
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Crisis? What Crisis? - A thought piece by Louise Bucknall
What do The News of The World and BP have in common?
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Nudge Marketing Event at Cogent Elliott
"The mind is flat: Why nudges work; and why they don't" with Nick Chater, Warwick Business School
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It's Personal - A thought piece by Alan Gilmour
Last week I bought a new shirt.
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Cogent Creative Team in Cannes for Young Lions Competition
Our creative team, Casey Hennessy and Jenny Barton, joined the best of the world's creatives in the South of France for the week long Cannes Lions International Festival of Creativity.
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Where has all the trust gone: re-engaging customers after a turbulent few years? A Thought Piece by Tim Pile
New rules. New Requirements. New Approaches.
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Nudge Marketing Event - 7th July at Cogent
Lessons in Nudge - Aligning Marketing With Human Behaviour, with Nick Chater from the IPA Behaviour Economics Thinktank
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Marketing Masterclass: The Power of Television
Birmingham Business School and Cogent Elliott, are delighted to host a Marketing Masterclass on TV advertising - 29th June at 6.15 pm
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AGA Total Control - Launch Campaign
Cogent Elliott has created a national press campaign to support the arrival of a revolutionary new AGA cooker - 'AGA - Total Control'.
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CogentFest - staff music event at Cogent Elliott
Talented Cogent Staff will be performing at the 3rd Annual CogentFest this July.
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Don't you know who I am? - A thought piece by Alan Gilmour
Over the past few weeks I have been registering my interest to be kept up to date on offers, news and the latest fashion information on a random selection of online retail websites.
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Cogent Elliott Appoints a New Senior Creative Team
Following our continued growth we've recruited a new team to join our excellent Creative department.
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Royal Wedding Street Party
Cogent's Social Committee organised a fantastic street party to celebrate the Royal Wedding.
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Be offensive not defensive - A thought piece by Alan Gilmour
According to our latest Consumer Survey people are sensing an even bigger pinch when it comes to the UK economy and their associated buying habits, though there are still good opportunities for businesses which manage their brands well.
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Bill Thompson Social Media Event - Our Top 10 Tips
Bill Thompson gave a great presentation on Social Media - we took these Top 10 tips from it.
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Creative Team at Cogent Elliott Scoop Cannes Young Lions Award
Our young creative team has beaten off stiff competition in one of the World's most prestigious creative award ceremonies by winning the print category in this year's Guardian UK Cannes Young Lions competition.
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Cogent Elliott is voted number one UK integrated agency
Cogent Elliott, the midland based communication agency, has been voted the number one UK integrated agency by senior marketers in a YouGov reputation survey.
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Thought Piece: Social Media - Who Knows Best? By Louise Bucknall, PR Specialist
Everyone seems to be talking about Social Media these days. Whether it's about ownership or content - Social Media has made its mark but many brands are still struggling to take advantage of what it can offer.
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Cogent Elliott International Airport Meriden - Red Nose Day
Heath Farm was transformed into Cogent Elliott International Airport Meriden for Comic Relief
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Consumer Behaviour Marketing Masterclass in conjunction with Birmingham Business School
Professor Richard Bagozzi: Changing the way we think about consumers. Wednesday 30th March at 7pm.
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Cogent Elliott appoints Senior Marketers to lead its Brand, PR & Customer Insight offer.
We have appointed senior marketer Alan Gilmour, as Director of Brand & Insight Led Marketing and Louise Bucknall as our PR Specialist, as the agency continues to grow its integrated offer.
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Cogent's bespoke PR offer launches with a successful campaign for Severn Trent Water
Our newly founded PR department has helped change water user behaviour and helped deliver a 100% increase in demand for new water efficiency products.
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Are you talking to me? Thought Piece by Alan Gilmour, Head of Brand and CRM
Imagine if someone you worked with day in, day out, one day failed to remember your name or, even worse, called you by someone else's name, or got some information about you that you would expect them to know about you, wrong. How would you feel?
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Cogent's Head of Brand and CRM presents at 'Event Perspectives' at Aston University
Alan Gilmour, who studied for his MBA at Aston spoke at the first Event Perspective which focused on Marketing.
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COGENT LAUNCH FIRST TV CAMPAIGN FOR NEW ONLINE TRAIN TRAVEL BRAND REDSPOTTEDHANKY.COM
The vibrant and bright TV campaign "All Wrapped Up", conveys Dick Whittington's famous red spotted hanky as an icon for the desire to travel.
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Cream Awards: Cogent scoop a gold and a silver!
Cogent's Craig Wood (Senior Copywriter) and Jason Vinciguerra (Senior Art Director) scooped a gold and a silver at the Cream Awards on Wednesday evening (24th November).
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The CBS Outdoor Long Copy Challenge
Cogent's senior creative team recently entered CBS Outdoor's prestigious Long Copy Challenge for the chance to win 125,000 Pounds worth of cross-track media space on the underground network in Central London.
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Marketing Masterclass Lecture: Consumer Insights and Trends
The fourth and final lecture in this year's Marketing Masterclass series will be taking place on Thursday 2nd December 2010.
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Marketing Masterclass: The Power of Building Brands Online
Many thanks to all who attended the Marketing Masterclass held in conjunction with Birmingham University's Business School.
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Brand building by the dozen: 12 success factors for delivering a great brand experience.
Thought Piece by Cogent's Brand Practice
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Cogent holds a Strawberry Tea Party in aid of Breast Cancer Care...
and raises a fantastic 322 Pounds for the charity.
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Marketing Masterclass Lecture series - The Hidden Power of Advertising overview
Cogent's Marketing Masterclass series in association with Birmingham Business School is now well underway. Lectures on Non Traditional Media and TV Advertising have already taken place and have been well received by both industry and academics.
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Bill Thompson presents 'Small Acts of Conversation: Social Media Today and Tomorrow' at Cogent Elliott
Well known for his appearances on the BBC, Bill is a pioneer and pundit in the world of digital and technology and regular guest on the BBC's Digital Planet.
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BIRMINGHAM'S BID TO BECOME UK CITY OF CULTURE 2013
As a member of Birmingham's Chamber, Tim Pile has written to Cllr Martin Mullaney, Chair of Birmingham's Cultural Partnership to offer Cogent Elliott's support of Birmingham's bid to become the UK's first City of Culture in 2013.
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VAUXHALL NETWORK Q AND COGENT CELEBRATE THE CAR RETAILER'S 20TH ANNIVERSARY WITH A NOSTALGIC TV SPOT...
AND TWENTY YEARS TOGETHER AS MARKETING PARTNERS.
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Marketing Masterclass Lecture series in conjunction with Birmingham Business School
Birmingham Business School and Cogent Elliott, who have both long been associated with delivering marketing excellence, have now joined together to offer a series of Marketing lectures and seminars.
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Thought Piece: Your reputation precedes you; how to manage what people are saying about your brand online. By Dan Burman, Head of Digital.
The developments at Toyota have had obvious implications on sales at the leading car giant. As marketers, we have been witness to a flurry of online brand management and reputation management articles produced as a result of such an intriguing case study
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Marathon Men - Two members of our digital team will both be running the London Marathon on the 25th April
Dan Burman and David Mannheim are donning their trainers and raising some money for two excellent charities.
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The Poundland Pop-Up Phenomenon moves into all things chocolate
After the runaway success of our Valentine's 'pop-up-shop' for our client Poundland we now have set up one for the run-up to Easter.
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Cogent name checked in a blog by Rory Sutherland: "Considerably more talented than yow - or why Brummies make better thinkers"
"Considerably more talented than yow - or why Brummies make better thinkers"
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Cogent holds a lunchtime 'Sports day' in aid of Sport Relief...
...and raises over one hundred pounds in just forty five minutes!
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COGENT ELLIOTT OPENS POUNDLAND 'POP UP SHOP'
Not to be outdone by the likes of Mary Portas, Marmite and Nike we set up our own pop up shop at Cogent HQ for Poundland in readiness for Valentine's day.
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CALOR GAS TO SPONSOR BUILD A NEW LIFE IN THE COUNTRY IN FIRST TV CAMPAIGN FOR TEN YEARS
The campaign, created by Cogent Elliott, comprises programme idents, web activity and promotioanl branding across channel five, reaching around three million ABC1 adults.
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There's a new kid on the block! (but don't just dump the old one)
Online and offline: getting the balance right
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What do Sienna Miller and naked Subway franchisees have in common?
They've all been coming and going at Cogent's photographic centre - Junction Eleven
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COGENT CONTINUES TO TRIUMPH
TRIUMPH MOTORCYCLES APPOINT COGENT ELLIOTT AS LEAD GLOBAL DIGITAL AGENCY
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Cogent Elliott...Probably the best agency football team in the Midlands
Cogent's football team braved the evening chill to score a winning goal for the Teenage Cancer Trust with a charity football tournament.
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Cogent Elliott promotes the all-new Manchester Airport Experience
In recent years, Cogent Elliott has played a significant role in helping Manchester Airport define, develop and implement a coherent and consistent brand model for all its customers and stakeholders.
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We're recruiting
How brands can be successful in a recession...
At Cogent's brand event on 17th June, Leslie de Chernatony spoke about how brands can beat the recession and looked at previous studies to understand what value is and where it comes from. A synopsis of Leslie's presentation follows.
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Investors in People launch new campaign developed by Cogent Elliott
Leading business improvement organisation, Investors in People UK, has launched a new campaign featuring high profile business leaders such as Justin King, Chief Executive of Sainsbury's to launch its new offer to customers.
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The Chairman's Question
A couple of days ago, our Chairman wandered into my office and paid me what I think was a backhanded compliment.
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Town Hall/Symphony Hall Appoints Cogent Elliott
Cogent Elliott has been appointed as lead creative agency for all communications relating to Birmingham's Town Hall and Symphony Hall, known as THSH.
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Cogent Elliott raises over 3,000 for Red Nose Day 2009
Over 2,400 pounds was raised through an online auction carried out by the agency between 13th and 20th March 2009.
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New Brand Look for Arriva Buses
Arriva has an exciting new look to its UK Bus brand after commissioning Cogent Elliott to develop a new creative approach to all marketing materials.
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Newsweek - retention and acquisition strategies
Within today's current economic climate, it's proving even harder for marketers to attract prospects, retain customers and control costs, whilst at the same time deliver results and a good level of return.
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Triumph Motorcycles appoints Cogent Elliott
Following a four-way pitch, Cogent Elliott has been appointed as the lead global creative agency for Triumph Motorcycles Limited.
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Comic Relief 2009
The development of Cogent Elliott's Red Nose Auction is currently underway. We aim to raise as much money as we can through this and a variety of other 'do something funny for money' activities on Friday 13th March.
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Newsweek International - upping acquisition rates in a downturn
On Thursday 19th February 2009, Cogent Elliott will be hosting a CRM event. Join us and hear how Simon Burrell, Newsweek's Circulation Marketing Director, fused both online and offline marketing strategies in order to maximise acquisition and retention.
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When all around is cutting back...
Ever since they were invented, advertising agencies have argued that a time of economic recession is not the time to cut back on marketing and advertising spend.
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When thinking digital is the same, but different
Bluff your way through those cross-channel meetings with our 10 digital truths for interactive brand engagement.
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Oh What A Night!
Influential marketers gathered together for an Internet Advertising Bureau (IAB) 'Digital Trends' evening, organised and hosted by Cogent Elliott at our HQ in Meriden, West Midlands.
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Back to school...
...on the 14th November 2008, Cogent Elliott will be raising money for Children in Need through a variety of 'back to school' activities.
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Club Med appoints Cogent Elliott
Club Med consolidates marketing services with appointment of Cogent Elliott and Brilliant Media
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Bing gong...
Cogent Elliott scooped a coveted gold last week at the Roses Awards for its latest campaign for Manchester Airport Group.
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Calling all digital design freelancers
Due to our recent new business successes and the growth of existing clients we are on the lookout for talented freelance digital designers and flash developers to supplement our internal team.
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New 'Love Aga' Advertising Campaign for 2008
The new advertising campaign for 2008 has been unveiled for the prestigious and iconic Aga cooker brand, marking an evolution of the campaign first revealed by Cogent Elliott last summer.
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Cogent Elliott launch new campaign for CrossCountry Trains
In 2007, Cogent Elliott won the task of promoting the launch of the new CrossCountry rail franchise, part of the international transport group Arriva plc. Cogent Elliott was heavily involved as a consultant throughout the bidding process and was appointed
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Cogent Elliott launch mobile ticketing campaign for Arriva buses
Cogent Elliott is launching an integrated advertising campaign to promote awareness of m-ticket, Arriva's exciting new mobile ticketing system.
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Cogent Elliott's CRM department expands
Due to recent new business wins we are delighted to welcome another new starter
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Rail franchise launch
Cogent Elliott wins advertising launch of new rail franchise
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