Press advertising, great press advertising, can be as immediate, as insightful, as provocative, as involving as the editorial surrounding it.
The reader is seduced in, shown a good time and inspired to respond. Newspaper ads, magazine ads ¯ generalist or specialist ¯ help build brand commitment, make powerful, emotional connections and successfully drive sales. They are the staple diet of our daily advertising consumption. Devour with relish.
