Outdoor media is stubbornly visible, refusing to be turned off or put down.
Its tentacles reach out to consumers where they live, work or play. And in its purest form, single-minded messages bulldog into the mind and won’t let go. But outdoor is no longer just posters with three second stories to tell. It waits as we wait by trains and buses, sits seductively by cashpoint machines, gravitates moreishly around supermarkets. It is lenticular, illuminated and noise activated. It is out there.
