Triumph Adventure

A campaign designed to create excitement around the launch of the new Tiger 800 and Tiger 800XC; launching Triumph into the 'Adventure' category.

• Photography
• Production
  

  The microsite had over 1.4 million page views; generating prospects and capturing registrations.

  Production

  Through a series of engaging high definition videos housed on a bespoke campaign microsite, and timely leaks to key press titles, Triumph fans were teased with a phased reveal of key attributes of the bikes.

• Digital
• Microsite
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  The microsite had over 1.4 million page views; generating prospects and capturing registrations.

  Microsite

  Over the four month period the campaign microsite received over 1.4 million page views from 408,000 visitors.

  The microsite generated over 14,500 subscribers interested in receiving more information on the new Tiger 800 and Tiger 800XC models.

• Advertising
• Brochure
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  The microsite had over 1.4 million page views; generating prospects and capturing registrations.

  Brochure

  Communications for the launch involved nine different language versions of all marketing materials.

• Press
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  The microsite had over 1.4 million page views; generating prospects and capturing registrations.

  Press

  The unveiling followed a four month international teaser campaign centrally created and managed by Cogent Elliott, designed to create excitement and raise awareness ahead of the launch.

• POS
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  The microsite had over 1.4 million page views; generating prospects and capturing registrations.

  POS

  Specific launch support materials were created for use across the world to support the dealer network including window vinyls, posters, technical 'silent salesmen' and freestanding POS units.