"A breath of fresh air"
Our ability to get to the crux of the matter with any business brief ensured we won the account for Subway's Central region and are continuing to provide business owners with "a breath of fresh air" (James Stewart, National Marketing Manager) when it comes to their marketing comms and making their life easier.
Our understanding of the local area and demographic and our ability to be 'on the ground' has provided Subway with the support and insight they hadn't before benefited from.
Our decision to treat Subway as we would any retailer meant we could apply an aggressive retail mentality to our comms; picking up on seasonal flux, regional variance and driving footfall.
And having just had the account for a matter of months we had already rolled out a hugely successful, groundbreaking POS widget, made innovative use of digital wizardry and run an insightful outdoor advertising campaign.