Cogent have built websites that enables Poundland to 'badge' and 'bundle' their products.
Poundland successfully brought single-price retailing to Europe in 1990 and are strengthening their high street presence to such an extent that they now have more than 280 stores with more openings planned. While other High Street brands are fighting to survive Poundland have opened several new stores and have recently ventured into Europe with 'Dealz'.
We have developed websites for both Poundland and Dealz with a logical layout that helps customers browse effetively and allows for tactical cross selling. We have also recently launched Poundland's new iPhone app.
All online channels are built using Midnightά our robust content management system.