Network Q Brand Custodians
In at the start, we're still an integral part of the team that has established Network Q as the largest used car retailer in Europe.
Vauxhall came to us in 1989 to launch the first manufacturer franchised used car brand in the world. We've designed and developed virtually all of their communications ever since. Delivering equal commitment to everything from mainstream TV campaigns to forecourt header boards. We helped them sponsor 'Who wants to be a Millionaire'. And designed the winner's podium for the Network Q Rally of Great Britain.
In short, we've been true custodians of their brand with the most cohesive and cost effective campaign (which has helped to drive 80% awareness).
When research confirms that retailers estimate that the brand adds £500 to the value of every car on their forecourts (and some 1.5 million have been sold) we know we've helped play our part.