Placing the consumer at the heart of communications

Placing the consumer at the heart of communications

A more targeted and personalised approach has resulted in increased brand awareness, better lead generation and sales conversion.

  • CRM
  • Data Collection and Management

    Achieved average response rates of approx 3.9%, a significant increase on the 1.9% average generated previously

    Data Collection and Management

    Our strategy was to analyse their customer data and marketing information, leading to the discovery of a clearly identifiable core customer base.

  • Welcome Home Mailing

    Achieved average response rates of approx 3.9%, a significant increase on the 1.9% average generated previously

    Welcome Home Mailing

    Using booking behaviour captured in the customer database, highly personalised DM and eCRM pieces were implemented, targeting customers at optimum points in their consumer lifecycle.

  • Time to Book Mailing

    Achieved average response rates of approx 3.9%, a significant increase on the 1.9% average generated previously

    Time to Book Mailing

    The Time to Book campaign was sent on the anniversary of their previous Club Med booking to prompt repeat bookings.

  • Advertising
  • Finest Resorts Brochure

    The success of the new positioning and communications strategy has been widely embraced, not only by the UK HQ but by Global HQ in Paris as well.

    Finest Resorts Brochure

    Showcasing Club Med's flagship resorts.

  • Business Brochure

    Business Brochure

    Highlighting Club Meds offering for businesses.

  • Brand
  • Creative Platform

    Creative Platform

    We created the brand promise 'More Exclusive More Inclusive' which has been rolled out worldwide, creating brand unity.