All inclusive, all exclusive, all yours
Club Med, the founder of the 'all-inclusive' concept, continues to be at the forefront of inspirational holiday ideas.
Managing Club Med's UK marketing plan with an aim to grow awareness and drive holidaymaker volumes, we are to focus the new campaign, mainly through driving a direct response from the existing customer base and acquiring new customers.
70 percent of all activity is to be undertaken in an online environment (emails, PPC & display activity) compared to the previous focus of approximately 30 percent; an approach that reflects the make-up of the current Club Med consumer and the audience that the brand wishes to attract.
Work is currently underway for the new campaign and further information will be made available as and when it is ready for general release.